Wednesday 28 October 2009

Fat People Boogie at "Club Bounce"




Long Island (AP)



Move over, it’s Saturday night at Club Bounce and people are bouncing onto the dance floor in a big, big way. These are big, big people, all dressed to the nines and many tipping the scales at 250, maybe 300 pounds. That’s because this expansive nightclub a couple blocks from the Pacific Ocean, with its flashing lights, friendly atmosphere and wall-rattling hip-hop sounds, caters specifically to fat people. That’s right, fat people. Not just any fat people, either, but fat people who are proud to call themselves fat people. People who joke that they are part of the new Fat is Phat movement. The movement for equal rights for plus-sized people is nothing new of course. The National Association to Advance Fat Acceptance, with chapters around the country, was founded 40 years ago. A nonprofit group, it advocates that everyone be treated equally regardless of size, arguing that we don’t live in a one-size-fits-all world. But what has been slower coming, fat advocates say, are places like Club Bounce, where people who might have some trouble getting past the velvet ropes at other night spots because of their size are made to feel like they fit right in. But veteran fat activist Lynn McAfe of the Council On Size and Weight Discrimination would like to see more clubs. Lisa Marie Garbo, who opened Club Bounce five years ago, says she prefers plus-sized or larger-framed. “But I don’t think fat is a bad word anymore,” she adds. “I think a lot of people embrace it now.” Garbo, a vivacious, 40-year-old blonde partial to flamboyant outfits of tight-fitting pants and low-cut tops, said she opened the club for herself and others who were tired of being “the only fat girl at the local nightclub.”

This is genius.  

One of Adam Smith's principles in "Wealth of Nations" was the concept of specialisation.   And narrowing your market to this niche allows you to focus on what's best for that market.  No stairs.  Re-inforced flooring.  Livestock gates for doorways.  Extra wide Fire Exits.  Menus with added extras like "Available with One Chicken or an Entire Cake".   Wide cubicles.  Meatloaf look-a-like night.  Hell, "Meatloaf Night" - dress as one, and/or eat one.  


Did I miss anything?







 


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